BRAND MISSION
About the brand
28 is a brand that focuses on the power of building habits for others embarking on the journeys to becoming the highest form of oneself. This journey is not defined by a destination but rather by the relentless pursuit of growth, both in mind and spirit. The name 28 refers to the idea that you only need 28 days of commitment towards your habits for them to have an imprint on your life.
"You never rise to the level of your goals, you always fall to the level of your habits."
Pillars of Life
Striving for holistic growth involves excelling in five key areas: physical, mental, emotional, social, and spiritual. Physically, we prioritize exercise, nutrition, and self-care to fuel our ambitions. Mentally, we value continuous learning and critical thinking to unlock our capabilities. Emotionally, we focus on self-awareness, resilience, and healthy relationships. Socially, we build connections and contribute positively to our community. Spiritually, we explore our values and purpose, guiding our actions. By embracing excellence in these pillars, we lead purposeful lives and make a positive impact on the world.
28 REBRAND.
In 2023, we embarked on a journey to revitalize our brand identity, seeking a logo that would boldly embody our essence and resonate instantly with our audience. Drawing inspiration from classic sportswear logos while infusing a contemporary flair, we crafted a symbol that encapsulates our mission and ethos. A distinctive emblem that not only stands out but also unmistakably signifies who we are and what we stand for.
Our message.
Embarking on the journey to becoming the highest form of oneself is a transformative odyssey of personal growth and self-discovery. It is an unwavering commitment to embracing one's true potential, constantly striving for self-improvement, and transcending the limitations that hinder progress. This voyage is not defined by a destination but rather by the relentless pursuit of growth, both in mind and spirit. It involves shedding self-doubt, fear, and societal expectations, and embracing authenticity and vulnerability. It requires self-reflection, introspection, and the willingness to confront and learn from life's challenges. Along this path, one cultivates resilience, patience, and perseverance, understanding that setbacks are stepping stones to resilience and that each experience offers valuable lessons. The journey to the highest form of oneself is a lifelong commitment, an ongoing process of refining and expanding one's skills, knowledge, and character. It is a true testament to the power of personal transformation and an invitation to unleash the boundless potential within.