TRAINING DIARIES V1

I want to highlight the beauty of surrounding yourself with a team of aligned, like-minded individuals. There’s incredible power in putting yourself in these environments—it can reshape your mindset and transform your perspective. I want my 28 community to embrace this idea and apply it to their own lives and the people they choose to have around them. I want them to feel that fire inside that is lit when you stand around others that challenge your capabilities. I want this to be tied to the 28 logo. A customer messaged me, saying this reminded them of the movie Fight Club—the rawness of standing shoulder to shoulder with other men, all searching for purpose, fighting with and for each other. With a pinch of salt i felt this narrative hit exactly what i wanted. It is that fire that sits in all of us, it just needs to be brought out sometimes.

Fraser Gough